How to attract 50, 64,
and 75 new patients
to your practice
THE AVERAGE DENTAL PRACTICE can expect to lose at least 8–10% of its
patient base per year, just through normal attrition. 1 About 8% of your patients will
move to a different county—and most will need to find a dentist closer to their new
home. 1 Other patients switch practices for any number of reasons. Some die. That
means just to maintain your current revenues, you need at least the same number
of new patients coming in as you do going out. If you want to grow your practice,
you need even more.
So how do you find them? With consistent marketing! And one
specific form of marketing is particularly effective, especially for dentists.
Consider these statistics:
• 40% of consumers have made a purchase in the last three months
because of this type of marketing. 2
• 56% of people say this type of marketing is most trustworthy. 3
I’m going to show you how three dentists used this tool to bring
new patients into their practices! These are real clients of mine, but
we’ve edited some of the practice names and contact information for
50 NEW PATIENTS PER MONTH IN APEX,
“This was the most
trip to any dentist
or doctor I have ever
experienced. Dr. Pezdek
Mailing list: Households in areas with a median annual income
Mailing schedule: 6,000 per month
Campaign results: 50 new patients per month
I can’t emphasize enough how important consistent marketing is, and this practice proves my point. They mailed their
postcards to the same 6,000 people monthly for seven months.
When people see your marketing again and again, they un-
derstand that you are a stable, trustworthy dental practice.
These guys also ran a DirectMail2.0 campaign, so prospects
in the same areas where their postcards went out also saw
geo-targeted ads online (which mirror the postcards), adding
even more repetition and credibility to their marketing.
One more thing: DirectMail2.0 campaigns come with call
tracking numbers that count and record every call that comes
in from your postcards, and an online dashboard that shows
you how many times your online ads are being seen and
clicked on. That’s how this practice was able to see that during
the month of their seventh mailing, they generated 50 new
patients (which resulted in $35,400 in immediate revenue).