INSIDE THE PRACTICE
Growing your practice is more than a goal . . .
. . . IT’S A CHANGE TO YOUR DECISION-MAKING
When you are making incremental changes or percentage
increases, it’s often hard to make decisions. You may ponder
things—such as getting a new space, new uniforms, or
adding a team member—for weeks, months, or even years!
When you have a big goal that really forces you out of the
routine, making decisions actually gets easier. All you have
to do is ask yourself: “Do I need this to go bigger?” If the
answer is yes, you know you need to make the investment
in order to reach your goal. We’ve noticed that even dedicated clients whom we’ve advised for years have suddenly
made decisions once they made a commitment to think
larger—and by doing so have significantly increased their
. . . IT’S A CHANGE TO YOUR TEAM
Does your team have goals, or are you the only one with
growth goals? Are they 100% clear about what is expected
of them as team members? Most doctors have goals and
a plan, but we’ve found that team members often do not
have a clear understanding of their roles in the practice
and what they need to do to support the doctor’s goals.
Growing larger not only makes all of the goals clear, it
provides team members with individual targets so they
know exactly what they need to do in their roles to help
the practice achieve its goals.
Growing larger forces significant change. To grow, you
need a solid team behind you. From month to month, you
may see big changes in the composition of your team. You
may lose some individuals, but if you move closer to a great
team, it’s worth it. Set expectations, give clarity of purpose,
and teach them to be growth-minded. Your team will grow
JAY GEIER is the
founder of the Scheduling
Institute and creator of the
five-star telephone training
program that has
revolutionized the way
dentists attract new
patients. He also leads
more than 700 doctors in
his coaching program. You
can learn his secret for
increasing new patients
without spending more
money by requesting a
free info package at
larger, and the right players will work together. Both will
make your team better than ever.
. . . IT’S A CHANGE TO YOUR FAMILY
When growing your practice, you must consider how your
family will experience the change as well. Some may think
that such a large goal will take a lot of your time and effort
and that there will be nothing left for your home life. We
actually teach the opposite. Instead of working more or
harder, we teach you how to make sure that you are working on things with a higher impact and only on the things
that you do best and enjoy. Everything else has to be delegated. This will result in your having a stronger presence
in your personal life and will give you the ability to really
work on creating “experiences” for those you love.
Keep in mind, when you are doing well at work, you
typically take that success home—just like if you were doing
poorly at work, you would take that home. So why not set
a huge goal and improve not only your practice but your
relationships as well?
. . . IT CHANGES YOU
It doesn’t matter how long you’ve been doing what you are
doing or how set in your ways you are; a commitment to
growing your practice will inspire a change in you as well.
Though many changes can be made in a practice without
the doctor’s involvement, growth requires you to have your
head right to achieve success.
When you take a person and significantly increase
his or her focus, goals, clarity, intention, and training,
there’s always a dramatic change. With the right goals
and plan for how to reach those goals, you really can do
anything. You will begin to change as a human being
and realize that what you do has the potential to greatly
impact your patients and your community. With a renewed sense of purpose, you will really start to think
about what you are dong to create a legacy that will
remain beyond your years.
GROWING YOUR PRAC TICE is more than a goal . . . it’s a change from everything
you’ve known before. When you start to think bigger, your perspective changes,
and that changes everything about your practice. Incredible breakthroughs happen
when you make the decision to change. Are you ready for change?