DENTAL MARKETING REPORT CARD
Plymouth Meeting Family Dental gets a marketing A+ for keeping their
branding consistent from the mailbox to the website. When people
receive their postcard and go online to find out more, they’ll immediately
know they’re in the right place!
The office address and phone
number are consistently located in
the top right corner, where visitors
expect to see them.
This makes it easy for prospects to make
an appointment without having to pick up
the phone, which is great! The button could
definitely stand out more, perhaps in a
completely different color from the rest of the
site. Getting appointments is the whole point,
I wish there was a lead-capture form for the
96% of visitors who aren’t ready to make an
appointment yet. 3 I recommend an “Ask the
Dentist” form, where prospective patients can
ask a dental question (or just make a general
inquiry) and receive an answer via email. That
way, the practice can follow up, increasing
their familiarity and credibility with prospects
until they are ready to come in.
I love the ratings and
reviews on the home
page to increase
trust. I especially
like that they look
unfiltered and not
It’s great that their branding is so prominent, but beige
and green do not immediately convey dental. A website
that is primarily white, with elements of blue, green and
beige retained for banding, would extend the immediate
message of dentistry and being dental experts.
Dr. Nagelberg’s website is
responsive, which means that
the design responds to suit any
device on which you view it—vitally
important to today’s consumer!
Responsive websites also rank
better in mobile search results.