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Richard H. Nagelberg, DDS | Bre Patel, DDS
350 East Germanto wn Pike | East Norriton, PA 19401
Delta Premier Provider!
THIS REPORT CARD in particular was exciting for me to delve
into. The owner and practicing dentist is Richard Nagelberg, DDS—
one of my fellow contributors to Dental Economics!
As a fellow reader and contributor to DE, I expected Dr. Nagelberg
to have an A-rated marketing strategy. So, it was no surprise to me
to learn that his external marketing plan consisted of this . . .
DIRECT MAIL: A
Plymouth Meeting Family Dental sends direct
mail to households in their area to attract new
patients. Smart move! Of all forms of marketing,
54% of consumers surveyed said they prefer direct
mail, 1 and 56% say they find print marketing is
the most trustworthy. 2 Plus, I’ve written article
after article outlining successful dental postcard
campaigns and how to replicate that success.
As an expert in dental economics, it makes
sense that Dr. Nagelberg has a great direct mail
This is a huge benefit to
prospective patients and
a major selling point!
Smiling people are a must for
your dental postcard! Our data
shows that 87% of our dental
clients’ successful campaigns
feature a photo of one or more
With external marketing (marketing
to prospects who aren’t your own
patients), benefits are more important
than branding. I would move the
headline (a benefit) to the top and the
practice’s name to the bottom.
Including a photo of the
office and a map makes it
easy for prospects to find
them and understand that
their location is convenient.
High-value offers encourage
recipients to try out a new
dentist with relatively low
risk. Dr. Nagelberg also has
the number right—62%
of our successful dental
campaigns feature two or
more offers. These offers are
also backed by our own data
as being successful. A+!
This is an “EDDM”
mailing label, meaning
that Dr. Nagelberg
is using “Every Door
Direct Mail.” This is a
program offered by
the USPS that lets you
saturate an area with
your mailer and save
money on postage.
A different, brighter
color here would
draw the prospects’
eyes to the call to
action (CTA), which
is where you want
them to end up.
Overall, this is a solid campaign that could
be enhanced by finishing touches such as
trust elements. A photo of the staff would
increase the comfort level, and a five-star
review from a third-party site such as Google
would add credibility.
As long as Plymouth Meeting Family Dental mails a good number of cards consistently
(a minimum of 3,000 every week or month),
the practice can expect to bring in new patients every month.