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3 DENTAL MARKETING SHOCKERS
Referral marketing is an important piece of
the dental marketing puzzle, considering that
92% of consumers trust referrals from people
1 When you’re choosing the person
who will be wielding sharp objects in and around
your mouth, trust is kind of important. However,
unless you only want to work a couple of days
a week, referrals probably are not enough.
If you want to grow your practice, you need
an external marketing strategy, preferably one
that spans multiple channels, such as direct
mail, pay-per-click ads, social media, and more.
I would be remiss not to mention that I was
also surprised to see more dentists doing pay-per-click advertising than direct mail. You really need to do both. I’ll explain why with this
One of my dental clients has an office in
Franklin, Massachusetts. Within a five-mile
radius of his practice, there are ( 1) 25,707
households, ( 2) 28 dentists, and ( 3) an average
of 290 people per month searching Google for
a Franklin dentist (according to Google Ad-Words). That’s a lot of dentists vying for a small
number of patients.
Think about this: 290 people are actively
searching for a dentist in that area each month.
And who needs a dentist? Everyone! So how
do you reach the other 25,417 prospective patients who may not need you right now, but
eventually will? My client does this by sending
out 22,000 postcards, every other month, to
people in that radius. The result is 30-plus new
patients per month.
Author’s note: Want to give your new-patient
numbers a boost? Visit
dentaldesigns to see postcard designs that are
currently working for other dentists, and request a free sample kit.
1. The Nielsen Global Online Consumer Survey.
Nielsen website. http://www.nielsen.com/content/
pr_global-study_07709.pdf. Published July 2009.
Accessed July 2017.
JOY GENDUSA is the
founder and CEO of
PostcardMania. Using just
postcards, a phone, and a
computer, Joy built
PostcardMania from a
one-person start-up into an
industry leader. PostcardMania
serves 73,792 clients, including 5,025 dentists. Need help
promoting your practice? Call one of PostcardMania’s
dental marketing consultants at (844) 269-1836, e-mail
Joy at firstname.lastname@example.org, or
If you want to grow
your practice, you
need an external