DENTAL MARKETING REPORT CARD
Facebook is by far the most popular social
media network; 68% of American adults have
a profile. 2 If you’re going to market your practice
on social media, Facebook is where you want
Chris: Photos of your team members on
social media are a fantastic way to resonate
with your audience. I especially like how
they reference being able to book more
appointments. Midtown has welcomed a
new person to the team, shared a photo of a
positive dental visit, and reminded us about
scheduling a visit, all at the same time!
Seeing photos of the real
people behind the practice
makes prospective patients
feel more comfortable. They
want to know who they’re
trusting with their health.
It’s great to see patients
This is really good engagement for an organic post! To get that kind
of reach, you need to consistently post quality content. Midtown
posts almost daily. Plus, comments and likes extend the relevance
of your posts—the more people comment, the more people see it.
Joy: To reach all Facebook users,
consider running a Facebook ad. To reach
all households, think beyond digital. (I vote
According to Facebook Insights,
Midtown’s posts reach about 9,000
people within a five-mile radius of the
practice—but there are more than 33,000
households in that area.
Chris: Actively requesting and sharing positive reviews
is a solid strategy. You’ll drown out the occasional bad
one (we all get them), and more importantly, you’ll
encourage people to declare how much they like you to
their friends and family.
reviews to its
which keeps its
content fresh and
the practice’s good
performance top of
mind with followers.
These posts would get more interaction if they included
photos. Photos, videos, and questions are the top three
drivers of Facebook engagement. 3