IN THIS RECURRING FEATURE, we look
at the marketing efforts of our readers and tell
them if they’re making the grade. Marketing
expert Joy Gendusa and DE Chief Editor
Chris Salierno, DDS, provide a constructive
critique of direct mailers, websites, social
media, and other marketing efforts. Apply
their advice to stretch your own marketing
dollars—and grow your business.
THIS MONTH, we’re pleased to feature
Midtown Dental Clinic of Richland,
Washington, the practice of Kristina Bunch,
DDS, and Chris Kleist, DDS.
Dental marketing report card:
Midtown Dental Clinic
with Chris Salierno, DDS Referrals are Midtown’s biggest new patient generator, and the No. 1 way they
attract so many referrals is simple: patient reviews. Let’s look at how they do it.
RATINGS AND REVIEWS: A+
Happy patients are usually more than willing to provide a good review. They just need
to be asked! Midtown gets this and proactively solicits new reviews.
Providing a link is a great way to boost
action and conversion. The easier you make
it for patients to leave you a review, the
more likely they are to do it.
They put their logo on
everything. Great for branding.
Why the mystery? You’ll
generate more interest with
a specific prize (as long as
Joy: You should feature
reviews on every channel
that brings you new patients:
Google, your website, your
postcard, and your social
media profile. Driving people to
Facebook to review Midtown
makes sense, because
Facebook is a big part of the
practice’s referral machine.
Joy: High review volume makes Midtown
more attractive to prospects, and helps boost
its local search ranking. Reviews are one of
the top five factors in ranking local search
Five stars based on 114 Google reviews—
that’s impressive! Even though they’re No. 3
on this list, I’m more inclined to choose them
because they have almost twice as many
reviews as the next guy.
According to Google, between
100 and 1000 people on
average are searching for
“Richland dentist” per month.
Google returns 36 practices
in its local results for that
search, so great job by
Midtown for earning its way
to the top three!