THE FOUR HORSEMEN OF DENTISTRY
ARE ENCIRCLING YOUR PRACTICE
The Four Horsemen are Conquest (corporate dentistry), Pestilence (new dental school
graduates), Famine (declining dental insurance reimbursements), and Death (economic
Your dental practice is facing an assault from all sides. You can’t fght these forces
without an integrated battle plan.
What will you do?
Will you ignore the forces uniting around you?
Or will you ACT NOW to protect what you’ve built?
The lives of many people will be impacted by your decision – your patients, your
staff, your family. You can take a wait and see approach, but what you’ll see are
the forces of destruction closing in on your practice.
If you know what you’re doing, the corporate dentistry
marketing machine has an enormous weakness it can
– Dr. Michael Abernathy