DENTAL MARKETING REPORT CARD
Dr. Medina is proactive with his online presence and it shows. Some
finishing touches could add a bit more polish, but more importantly, I
like Dr. Medina and his team more after having looked at the entire
scope of his marketing—and that’s exactly what you want prospective
patients to think!
My biggest suggestion would be to incorporate an offline external
marketing plan. Here are some numbers to consider:
• 40% of consumers have made a purchase in the last month because
of direct mail they received.
• One New York City practice makes 10 times what they spend from
their direct mail campaign (
• A Colorado dentist brought in $390,000 in revenue in six months
with postcard marketing (
After helping more than 5,000 dental practices with
their marketing, I would recommend this for Dr. Medina’s
next external marketing campaign: Buy a list of 5,000–
6,000 homes near the practice, and mail postcards to
those residences monthly for a minimum of six months.
The message should appeal to new patients and include
2–3 offers with a strong call to action. At the same time,
show coordinating online ads to the same prospects with
a similar message and imagery.
Altogether, Seasons of Smiles does an outstanding job
earning trust and creating goodwill, but has an opportunity to do much more through a rigorous external
marketing campaign. Plus, by improving marketing execution, those positive feelings can be turned into more
Editor’s note: Want to be featured in a future installment
of DE’s Dental Marketing Report Card? Enter today!
Featured practices receive 5,000 free postcards from
PostcardMania. To learn more, go to
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1. Anderson M. 92% of consumers now read online reviews for
local businesses! BrightLocal website. https://www.brightlocal.
for-local-businesses/. Published August 20, 2015. Accessed
April 15, 2017.
2. Print plays an increasingly important role in a multi-channel
world for marketers according to Info Trends study. PR Web
prweb13122794.htm. Published December 9, 2015. Accessed
April 15, 2017.
JOY GENDUSA is the founder and CEO
of PostcardMania. Using just postcards, a
phone, and a computer, Joy built
PostcardMania from a one-person startup
into an industry leader. PostcardMania
serves 73,792 clients, including 5,025
dentists! Need help promoting your
practice? Call one of PostcardMania’s dental
marketing consultants at (844) 269-1836,
e-mail Joy at
email@example.com, or visit
BIRTHDAY POSTCARDS: B
Joy: Birthday cards are a nice way to let your
patients know they are appreciated. I love all the real
pictures of the doc and staff. I would add a call to
action to the card and maybe a birthday offer ($25
restaurant gift card with a cleaning, perhaps?). That
way, the goodwill they generate with these postcards
can easily translate into actual appointments!
Chris: I love the personal touch on these birthday
cards. Would you rather receive a generic illustration
of a dancing tooth or a fun and unique photo of the
team? Show your patients that you have a playful
side and the enthusiasm will be contagious.