IN THIS RECURRING FEATURE, we
look at the marketing efforts of our readers
and tell them if they’re making the grade.
Marketing expert Joy Gendusa and DE
Chief Editor Chris Salierno, DDS, provide
a constructive critique of direct mailers,
websites, social media, and other marketing
efforts. It’s an opportunity to learn how to
stretch your marketing dollars—and grow
THIS MONTH, we’re pleased to feature
the practice of Norman Medina, DDS:
Seasons of Smiles in Camden, Maine.
Dental marketing report card:
Seasons of Smiles
with Chris Salierno, DDS
Reviews give the
practice credibility. In
fact, 92% of consumers
read online reviews
for local businesses.
I really like that the
reviews look unfiltered.
I find myself trusting
reviews like this
more than typical
can come off as cherry-picked.
An appointment request
form makes it easy for
patients to schedule a
visit without calling. I
just wish it was bigger
and stood out more!
Choosing a completely
different color for that
button would help draw
the eye there.
Joy: A newsletter sign-up form is OK for capturing leads. I would prefer something like “Ask the
Dentist,” since that would probably get more action. The form should also be higher up on the page.
Also, the staff has spent a lot of time answering “Ask the Dentist” questions on
realself.com. If they
added a section like that to their home page, they could turn those questions into leads for the practice!
Joy: The staff blogs regularly, and these posts
are fed directly to the home page. This is great! It
really introduces you to the staff, and it definitely
makes me like and trust them more.
Bonus: The doctor credits his blog with bringing
in a ton of traffic from Google and Facebook. So
get started on those blogs if you haven’t already!
Chris: Blogs can be time-consuming and
will certainly present challenges for those of us
who aren’t comfortable writers. But the rewards
can be great! Blogging can boost your SEO and
also provide nice educational content for social
Without exploring further,
visitors assume this is
the doctor. (It isn’t.) I
these alternating stock
photos with a picture of
Dr. Medina, or just one
stock photo that clearly
conveys “dental.” The
images should also be
larger so that this feels
more like a homepage
and less like a blog.
Seasons of Smiles’ website could be more polished,
but it has an accessible feel that seems to mirror
the friendly, relaxed atmosphere of the practice.