Here’s the part that shouldn’t
surprise anyone - word-of-mouth and
insurance compatibility lead the pack in
driving new patients to a practice. But
that’s not the end of the story. It’s just the
beginning, and this is a story that may
turn what you know about “traditional”
marketing on its head. For instance:
Search engines (89% of respon-
dents prefer Google) and online
reviews sites like Yelp are more
efective than advertising, coupons,
and Yellow Pages listings combined.
Furthermore, the responses show
that a social media presence is just as
efective in generating new patients
as a prominent physical location.
Most surprising of all, not even
word of mouth is unassailable. After
a patient gets a recommendation,
nearly half of them will do their own,
A GUIDE TO THE NEW PATIENT’S JOURNEY
the entire guide
Think about the last time you searched for a dentist.
Which of the following tools did you use to inform
your decision? Check all that apply.
Word-of-mouth/referral from friends
Online search engines (Google, Yahoo, Bing, etc.)
Yelp and other review sites
Walking or driving by an office
Seeing an advertisement
Receiving a coupon/mail piece/flyer
The Yellow Pages (or similar directories)