Leveraging online media
for today’s savvy patient
DID YOU KNOW THAT 95% OF AMERICANS OWN A CELL PHONE?¹ Of those 95% who do, smartphone
ownership is now 77%, up from just 35% according to Pew Research Center’s first survey of smartphone ownership,
which was conducted in 2011.¹ With the majority of your patients able to research anything, anytime, it’s more
important than ever for your practice to have an extensive online presence. Optimizing your website and
establishing your practice on a variety of online review sites and listings, as well as on social media, will ensure that
patients easily find you—no matter where they spend their online time.
Practices can increasingly count on patients who are informed when it comes to
finding and considering a dentist. According
to Google research on ThinkwithGoogle.com,
consumers looking for new products and
services today are likely to visit your website,
read online reviews, watch videos, and ask
their social network friends before making
Specific to dentistry, during the decision-making process, many patients conduct extensive and simultaneous research into the
recommended dental treatment and the cost
of care, including payment and financing options. With this in mind, let’s look at the key
online media your practice can leverage to
attract and appoint today’s savvy patients.3
Today’s patients demand convenience.
Even websites that are only a few years old
may not include some of the latest features
that patients expect. Consider the rise of mil-
lennials—those born between 1981 and
1997—in the US population. According to
Pew research, millennials are now the largest
labor force and population in the United
States. They’re also the first generation to
have never known life without technology.
Not surprising, text communication is often
their preferred method of communication.
DENTALECONOMICS.COM | 06.2017