As a website company, you may expect us to say that a cutting-edge website is the solution to every practice
marketing problem. Tat all you need
to do is get a good website, and new
patients will come fooding into your
practice. You may expect us to reach
into the Field of Dreams playbook and
say “If you build it, they will come.”
But they won’t.
New patients don’t come from
websites. Instead, new patients come
from many places, all of which may
eventually lead them to your website.
Tey take a long journey before set-
ting foot in your practice, and your
website is one of the very last steps
along the way.
So what do we know about the
points along the way, and how can
we use that information to gain a
competitive edge? We’ll break it
down, step by step. Download the
full guide for free at
WHICH STEPS ARE
THE MOST IMPORTANT?
Spoiler alert… all of them. But let’s an-
swer that question in concrete terms.
In 2016, we conducted a study with
Dental Economics to gain some insight
into what infuences a new patient’s
decision process. Some of the answers
won’t surprise you, but others will.
We asked over 100 dental
patients about how they fnd and
choose a dentist. Here’s what they had
A GUIDE TO THE NEW PATIENT’S JOURNEY
How does a new patient
fnd your practice?
This journey can start in many places.
Word Of Mouth